Luc Lagrandeur

Luc Lagrandeur

Assistant Professor

Department of Marketing and Management
Management
F-419, Fraser Auditorium Sudbury Campus

Biography

Luc Lagrandeur is originally from Alban, French River, Ontario. Since 2003, he is Professor of Marketing and Business Consulting at the Faculty of Management at Laurentian University.

Luc is the Coordinator of the Small Business Consulting Center at Laurentian University. He is the academic advisor of Enactus-Laurentian and mentor of the On-Campus Entrepreneurship Activity (OCEA) coordinator. Since 2003, he provides guidance and supervision to Commerce students who undertake business-consulting projects for organizations and entrepreneurs.

Furthermore, Luc trains students on how to prepare market study and business plans since he started working at Laurentian University; the teaching responsibility of “venture creation” has been assigned to him in the French Commerce program.

Luc has 10 years of practical marketing experience; from 1992 to 2002, he held positions such as Strategic Account Manager, Marketing Manager and Manager of Customer Relations for one of Canada’s largest information technology outsourcing company based in Montreal providing consulting services to companies such as General Motors of Canada, SICO Paint, Agropur Fine Cheeses, Agropur Granby, Guillevin International Inc, Le Cirque du Soleil, La société des alcools du Québec (SAQ), Option Retraite, Gough Electric, Télévision Quatre Saisons, NCI Inc, Librairie Boulevard, Datachest, Microcell, Estée Lauder, Nesbitt Burns, CED Inc, just to name a few.

 Since his employment at Laurentian University, Luc has also prepared workshops, Marketing Tips 101, for the Chamber of Commerce of West Nipissing and The Soft Sale Approach for Les Entreprises Boréal (Collège Boréal).  His past consulting clients include: The Manitoulin Conservatory for Creation and Performance, Communication Témiscamingue (radio CKMV), Cooperative Funeral Home, Fantastyk, Collège Boréal, Goodman School of Mines and the West Nipissing Chamber of Commerce.


Education

  • HB.Com. (1989) Honours Bachelor of Commerce with a major in Marketing, Laurentian University (Sudbury, ON)
  • M.Sc. (1991) Masters degree in Administration with a major in Management Information Systems (MIS), Université de Sherbrooke (Sherbrooke, QC)
  • D3C (2013) Executive DBA in e-Commerce, Université de Sherbrooke (Sherbrooke, QC)
  • PhD (candidate - in progress) In Business Administration, Université de Lille (Lille, France)

Academic Appointments

2003 - Assistant Professor

On The Web

http://142.51.14.12/Laurentian/Home/Departments/Commerce/Faculty+and+Staff/Faculty+members+pages/Luc

Research

Luc is currently pursing doctoral studies (PhD) at University of Lille1 in France.

His interests focus in the fields of e-marketing for businesses & local governments, and management & leadership education.

His research activities have been conducted in various countries, including the United States, France, Australia, Canada and the Netherlands.

His current research projects are 1) on the implementation strategies of local government offering e-services using the virtual organization model; and 2) the impact of online municipal services at the organizational level (efficiency) and the relationship and interaction level with citizens (efficacy).

Awards

  • 2014: John Dobson Enactus Fellowship
  • 2013: John Dobson Enactus Fellowship
  • 2006: Institutional bursary from Université de Sherbrooke for doctoral studies

Teaching

 Since 2003, Luc is Professor of Marketing and Business Consulting at the Faculty of Management at Laurentian University. He has been teaching courses in marketing, integrated marketing communication, social media marketing, business-to-business marketing, retailing management, marketing research, consumer behaviour, electronic marketing, small business start-up and business consulting.

Furthermore, Luc trains students on how to prepare market study and business plans since he started working at Laurentian University; the teaching responsibility of “venture creation” has been assigned to him in the French Commerce program.

He has lectured and given conferences at numerous universities including Universidad Autónoma de Nuevo León (Monterrey, Mexico), Bishop’s University (Quebec, Canada), McGill University (Montreal, Canada), Università dell’Insubria (Como, Italy), Spiru Haret University (Brasov, Romania), and l’IAE-Lille1 (Lille, France).

Publications


  • Lagrandeur, L., and Fortier, D. (under revision).  Providing Government e-Services: An Extension of Applicability Check for Practitioners, Public Organization Review.Cachon, J.-C. and Lagrandeur, L. (2015). West Nipissing Leakage Analysis. Sturgeon Falls, Ontario: West Nipissing Chamber of Commerce, 118 p.
  • Cachon, J.-C. and Lagrandeur, L. (2015). West Nipissing Market Feasibility Study. Sturgeon Falls, Ontario: West Nipissing Chamber of Commerce, 58 p.
  • Lagrandeur, L. and M. D. Moreau (2014). « Factors Favouring Adoption of e-Services by Municipal Governments: A Framework » In Proceedings of the 14th European Conference on eGovernement, pp. 154-162, Brasov, Romania.
  • Lagrandeur, L. (2013) « Motivations and Factors Favouring Adoption of e-Services by Municipal Governments : A Multiple Cases Study of Successful Municipalities », Essay for the executive DBA (diplôme de 3e cycle – D3C), Université de Sherbrooke, Québec.
  • Lagrandeur, L. and D. Fortier (2013). « Providing Governement e-Services : An Extension of Applicability Check for Practitioners » In Proceedings of the 13th European Conference on eGovernement, Volume 1, pp. 283-291, Varese, Italy.
  • Sévigny, B., Ingham, J., Lagacé, M., Lagrandeur, L., De Serres, S., Murray, M., et Bourgeois, D. (2009).  Le Web municipal francophone au Canada : un développement axé sur le citoyen/client ou la collectivité?  Organisations et territoires, 18(3), 5-14.
  • Lagrandeur, L. (2008).  Le Web municipal et l’Association française des municipalités de l’Ontario.  Rapport de recherche, Carrefour virtuel des municipalités francophones du Canada, Université Laurentienne.
  • Lagrandeur, L. (2008). Portrait de l’accès aux infrastructures des municipalités en Ontario.  (Rapport du 1er volet). Sherbrooke, QC : Université de Sherbrooke, Carrefour virtuel des municipalités francophones du Canada, 23 janvier 2008.
  • Lagrandeur, L. (2008). État des lieux du Web municipal en Ontario.  (Rapport du 2e volet). Sherbrooke, QC : Université de Sherbrooke, Carrefour virtuel des municipalités francophones du Canada, 19 février 2008.
  • Lagrandeur, L. (2008).  Facteurs d’adoption dans les municipalités ontariennes.  (Rapport du 3e volet). Sherbrooke, QC : Université de Sherbrooke, Carrefour virtuel des municipalités francophones du Canada, 16 avril 2008.
  • Legendre, S., Lagrandeur, L. et J. Jean-Jules (2006).  « Stratégies de changement organisationnel : Le cas Desjardins » In Actes du Xe Séminaire annuel du Réseau des universités des Amériques en études sur les coopératives et associations, Copán, Honduras.
  • Helme-Guizon, A., Mulholland, R., and Lagrandeur, L. (2004). Web et stations de ski, Organisations & territoires, 13(3), 51-56.