Kamran Eshghi

Kamran Eshghi

Lecturer

School of Sports Administration

Biography

Kamran joined Laurentian University (School of Sports Administration, Faculty of Management) in July 2018. His research focuses on Marketing Channels, Channel Conflict, and Marketing Strategy. More specifically, he is interested in how channel conflict can affect efficient governance and performance outcomes of the channel. His co-authored paper on the relationship between channel conflict and channel performance was awarded the best paper in B2B track by American Marketing Association (Marketing Educator’s Conference) in 2016 (Las Vegas). He also recently co-authored a book chapter on channel conflict topic in “Handbook of Research on Distribution Channels”.

He previously worked at a management consultancy firm which provided service to banks and financial institutions. Prior to joining DeGroote School of Business, he worked at Bell Media (TSN and Discovery channels) as a research analyst. He was also a member of the team that analyzed 2012 London Olympic games TV viewership data.

Education

  • Ph.D. in Business Administration (Marketing), DeGroote School of Business, McMaster University, Hamilton, Canada
  • Master of Business Administration (MBA- Marketing), University of Tehran, Tehran, Iran
  • Bachelor of Science in Computer Science (BSc-Software Engineering), Azad University, Karaj, Iran 

 

Research

His research focuses on Marketing Channels, Sports Sponsorship, Marketing-Finance Interface, and Marketing Strategy. At the centre of Kamran’s research is the notion of channel conflict – the myriad disputes, disagreements and even litigation that bedevil business transactions in distribution channels.  One of the questions he seeks to study is whether franchise contracts are changed following litigations, and how? Understanding this will allow such channel partners to craft better governance, either through ex-ante contractual provisions, or ex-post adjustments. The second part of Kamran’s work seeks to challenge the received wisdom that conflict is bad. While there are snippets of information in the research literature, that claim conflict can sometimes be good for business, no empirical study directly addresses this. Kamran addresses this very fundamental question directly by estimating whether there is an inverted U-shaped relation between degree of conflict and franchise performance. As it turns out, his initial empirical results show that indeed there is an inverted U- shaped relationship between performance and conflict.

He also works on the role of marketing capability in determining the value of sports sponsorship among Canadian firms. His study shows that how firms with strong marketing capability not only can benefit from sports sponsorship but also can mitigate the negative effects of other financial indicators. 

Awards

Kamran was a recipient of Joseph-Armand Bombardier Canada Graduate Scholarship – Doctoral from (SSHRC) (2014-2017) and he was awarded the Harry Lyman Hooker Senior Fellowship and the Ontario Graduate Scholarship (OGS) (2013-2014).

Teaching

Fall 2018

  • Sports Marketing I (SPAD 2036- two sections)

Winter 2019

  • Business Analytics in Sports (SPAD 4167)
  • Sports Performance Analytics (SPAD 4166) 

Publications

Eshghi, K., and Ray, S. (2018). Managing Channel Conflict: Insights from the Current Literature. in “Handbook of Research on Distribution Channels.”  Editors: James Brown, Rajiv Dant, and Charles Ingene. Edward Elgar Publications. Forthcoming 2019.